Statistical Significance in A/B Testing: What It Is and Why 95% Isn’t Sacred
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Statistical significance in A/B testing explained simply — including why the 95% threshold came from…
Kyle NewsamMay 12, 2026
Confidence Intervals in A/B Testing: What They Actually Mean
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Confidence intervals in A/B testing explained simply. Learn what the width means, how to use…
Kyle NewsamApril 29, 2026
How to Measure the ROI of Your Experimentation Program (With a Real Calculation)
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Learn how to measure the ROI of your experimentation platform with a real calculation, the…
Kyle NewsamApril 24, 2026
AI vs Human CRO Auditor: What Each Does Best (and Why You Need Both)
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AI website audits catch what humans miss at scale. Human auditors catch what AI can't…
Kyle NewsamApril 21, 2026
What Is a CRO Audit? A Practitioner’s Process for SaaS Teams
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A practitioner's CRO audit checklist for SaaS teams. What to look for, how to run…
Kyle NewsamApril 10, 2026
How to Measure the ROI of Your Experimentation Program
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Learn how to measure marketing ROI from your experimentation program. What metrics actually matter, how…
Kyle NewsamMarch 23, 2026
12 Step Process to Audit Your Website as a CRO
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A bookmarkable reference for in-house experimentation leads who want structure, not guesswork.Jump to a section…
Kyle NewsamMarch 21, 2026
The CRO Checklist: What to Audit Before You Run a Single Test
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Before you run a single A/B test, audit this first. A practical CRO checklist from…
Kyle NewsamMarch 12, 2026