Kyle Newsam, Author at CRO & Experimentation Mentorship | Kyzn Academy

Data & Analytics

How to Measure the ROI of Your Experimentation Program (With a Real Calculation)

Learn how to measure the ROI of your experimentation platform with a real calculation, the…

Kyle NewsamApril 24, 2026

Culture

How Small Teams Build Effective Experimentation Programs

Small teams can run world-class experimentation programs. Here's how to prioritise ruthlessly, avoid common traps,…

Kyle NewsamApril 23, 2026

AI Data & Analytics

AI vs Human CRO Auditor: What Each Does Best (and Why You Need Both)

AI website audits catch what humans miss at scale. Human auditors catch what AI can't…

Kyle NewsamApril 21, 2026

Culture

The Four Stages of Experimentation Maturity (And What Separates Each One)

Discover the four experimentation program maturity model stages, what separates each one, and exactly what…

Kyle NewsamApril 15, 2026

A/b Testing

How to Write a CRO Hypothesis (With Examples From Real Programs)

Learn how to write a strong CRO hypothesis with real examples, common mistakes, and a…

Kyle NewsamApril 14, 2026

Data & Analytics Guide

What Is a CRO Audit? A Practitioner’s Process for SaaS Teams

A practitioner's CRO audit checklist for SaaS teams. What to look for, how to run…

Kyle NewsamApril 10, 2026

Guide

The Growth Sprint™: How to Run Faster Experiments Without Cutting Corners

Not sure what a design sprint is or how it fits CRO? The Growth Sprint…

Kyle NewsamApril 9, 2026

A/b Testing

How to Increase Conversion Rate: What Most Teams Get Wrong

Most teams trying to increase conversion rate are optimising the wrong things. Here's what actually…

Kyle NewsamMarch 31, 2026

A/b Testing Guide

How to Prioritise Experiments: A Framework That Actually Works

Stop guessing which A/B tests to run first. Here's a prioritisation framework built on 14…

Kyle NewsamMarch 25, 2026

Data & Analytics

How to Measure the ROI of Your Experimentation Program

Learn how to measure marketing ROI from your experimentation program. What metrics actually matter, how…

Kyle NewsamMarch 23, 2026

Kyle Newsam