Blog

Read about our experiences, obstacles, and the day to day journey building Kyzn Academy.

Statistical Significance in A/B Testing: What It Is and Why 95% Isn’t Sacred

Statistical Significance in A/B Testing: What It Is and Why 95% Isn’t Sacred

Statistical significance in A/B testing explained simply — including why the 95% threshold came from 1920s agriculture and why treating…
Kyle NewsamKyle NewsamMay 12, 20268 min
In-House vs Agency for CRO: An Honest Breakdown

In-House vs Agency for CRO: An Honest Breakdown

In-house vs agency for CRO: an honest breakdown of both sides, the traps to avoid, and how to make the…
Kyle NewsamKyle NewsamMay 11, 20267 min
Getting Stakeholder Buy-In for Experimentation: What Actually Works

Getting Stakeholder Buy-In for Experimentation: What Actually Works

Why experimentation programs stall, what actually unblocks them, and the tactical moves senior practitioners use to get and keep stakeholder…
Kyle NewsamKyle NewsamApril 30, 202612 min
How to Measure the ROI of Your Experimentation Program (With a Real Calculation)

How to Measure the ROI of Your Experimentation Program (With a Real Calculation)

Learn how to measure the ROI of your experimentation platform with a real calculation, the right metrics, and a framework…
Kyle NewsamKyle NewsamApril 24, 202613 min
How Small Teams Build Effective Experimentation Programs

How Small Teams Build Effective Experimentation Programs

Small teams can run world-class experimentation programs. Here's how to prioritise ruthlessly, avoid common traps, and test what actually matters.
Kyle NewsamKyle NewsamApril 23, 202612 min
Statistical Significance in A/B Testing: What It Is and Why 95% Isn’t Sacred

Statistical Significance in A/B Testing: What It Is and Why 95% Isn’t Sacred

Statistical significance in A/B testing explained simply — including why the 95% threshold came from 1920s agriculture and why treating…
Kyle NewsamKyle NewsamMay 12, 20268 min
Confidence Intervals in A/B Testing: What They Actually Mean

Confidence Intervals in A/B Testing: What They Actually Mean

Confidence intervals in A/B testing explained simply. Learn what the width means, how to use bounds for forecasting, and the…
Kyle NewsamKyle NewsamApril 29, 20267 min
AI vs Human CRO Auditor: What Each Does Best (and Why You Need Both)

AI vs Human CRO Auditor: What Each Does Best (and Why You Need Both)

AI website audits catch what humans miss at scale. Human auditors catch what AI can't judge. Here's how to use…
Kyle NewsamKyle NewsamApril 21, 202612 min
Getting Stakeholder Buy-In for Experimentation: What Actually Works

Getting Stakeholder Buy-In for Experimentation: What Actually Works

Why experimentation programs stall, what actually unblocks them, and the tactical moves senior practitioners use to get and keep stakeholder…
Kyle NewsamKyle NewsamApril 30, 202612 min
What Is a CRO Audit? A Practitioner’s Process for SaaS Teams

What Is a CRO Audit? A Practitioner’s Process for SaaS Teams

A practitioner's CRO audit checklist for SaaS teams. What to look for, how to run it, common mistakes, and how…
Kyle NewsamKyle NewsamApril 10, 202612 min
The Growth Sprint™: How to Run Faster Experiments Without Cutting Corners

The Growth Sprint™: How to Run Faster Experiments Without Cutting Corners

Not sure what a design sprint is or how it fits CRO? The Growth Sprint is a faster, experiment-led alternative…
Kyle NewsamKyle NewsamApril 9, 20268 min
CRO audit and checklist
The CRO Checklist: What to Audit Before You Run a Single Test

The CRO Checklist: What to Audit Before You Run a Single Test

Before you run a single A/B test, audit this first. A practical CRO checklist from 14 years of conversion work…
Kyle NewsamKyle NewsamMarch 12, 20268 min
growth hacking
7 Tips for Finding & Hiring the Perfect Growth Hacking Consultant

7 Tips for Finding & Hiring the Perfect Growth Hacking Consultant

Is your business ready to hop on the growth hacking train? If so, you're not alone. These days, startups are…
Kyle NewsamKyle NewsamNovember 5, 20198 min