Blog
Read about our experiences, obstacles, and the day to day journey building Kyzn Academy.
Latest

Statistical Significance in A/B Testing: What It Is and Why 95% Isn’t Sacred
Kyle NewsamMay 12, 20268 min
Statistical Significance in A/B Testing: What It Is and Why 95% Isn’t Sacred
Statistical Significance in A/B Testing: What It Is and Why 95% Isn’t Sacred
Statistical significance in A/B testing explained simply — including why the 95% threshold came from 1920s agriculture and why treating…

In-House vs Agency for CRO: An Honest Breakdown
Kyle NewsamMay 11, 20267 min
In-House vs Agency for CRO: An Honest Breakdown
In-House vs Agency for CRO: An Honest Breakdown
In-house vs agency for CRO: an honest breakdown of both sides, the traps to avoid, and how to make the…
A/b Testing

Getting Stakeholder Buy-In for Experimentation: What Actually Works
Kyle NewsamApril 30, 202612 min
Getting Stakeholder Buy-In for Experimentation: What Actually Works
Why experimentation programs stall, what actually unblocks them, and the tactical moves senior practitioners use to get and keep stakeholder…

How to Measure the ROI of Your Experimentation Program (With a Real Calculation)
Kyle NewsamApril 24, 202613 min
How to Measure the ROI of Your Experimentation Program (With a Real Calculation)
Learn how to measure the ROI of your experimentation platform with a real calculation, the right metrics, and a framework…

How Small Teams Build Effective Experimentation Programs
Kyle NewsamApril 23, 202612 min
How Small Teams Build Effective Experimentation Programs
Small teams can run world-class experimentation programs. Here's how to prioritise ruthlessly, avoid common traps, and test what actually matters.
Data & Analytics

Statistical Significance in A/B Testing: What It Is and Why 95% Isn’t Sacred
Kyle NewsamMay 12, 20268 min
Statistical Significance in A/B Testing: What It Is and Why 95% Isn’t Sacred
Statistical significance in A/B testing explained simply — including why the 95% threshold came from 1920s agriculture and why treating…

Confidence Intervals in A/B Testing: What They Actually Mean
Kyle NewsamApril 29, 20267 min
Confidence Intervals in A/B Testing: What They Actually Mean
Confidence intervals in A/B testing explained simply. Learn what the width means, how to use bounds for forecasting, and the…

AI vs Human CRO Auditor: What Each Does Best (and Why You Need Both)
Kyle NewsamApril 21, 202612 min
AI vs Human CRO Auditor: What Each Does Best (and Why You Need Both)
AI website audits catch what humans miss at scale. Human auditors catch what AI can't judge. Here's how to use…
Guide

Getting Stakeholder Buy-In for Experimentation: What Actually Works
Kyle NewsamApril 30, 202612 min
Getting Stakeholder Buy-In for Experimentation: What Actually Works
Why experimentation programs stall, what actually unblocks them, and the tactical moves senior practitioners use to get and keep stakeholder…

What Is a CRO Audit? A Practitioner’s Process for SaaS Teams
Kyle NewsamApril 10, 202612 min
What Is a CRO Audit? A Practitioner’s Process for SaaS Teams
A practitioner's CRO audit checklist for SaaS teams. What to look for, how to run it, common mistakes, and how…

The Growth Sprint™: How to Run Faster Experiments Without Cutting Corners
Kyle NewsamApril 9, 20268 min
The Growth Sprint™: How to Run Faster Experiments Without Cutting Corners
Not sure what a design sprint is or how it fits CRO? The Growth Sprint is a faster, experiment-led alternative…
Tips

The CRO Checklist: What to Audit Before You Run a Single Test
Kyle NewsamMarch 12, 20268 min
The CRO Checklist: What to Audit Before You Run a Single Test
Before you run a single A/B test, audit this first. A practical CRO checklist from 14 years of conversion work…

7 Tips for Finding & Hiring the Perfect Growth Hacking Consultant
Kyle NewsamNovember 5, 20198 min
7 Tips for Finding & Hiring the Perfect Growth Hacking Consultant
Is your business ready to hop on the growth hacking train? If so, you're not alone. These days, startups are…

