EXPERIMENT ACCELERATOR®
Turn Your CRO Program Into a Scalable Growth Engine
A 12-week program for SaaS teams ready to move beyond tactical testing and build a structured, high-velocity experimentation capability.
Structured Growth Engine
Proven ROI of 40%+
Install, Coach & Exit
Over roughly 12 years working in experimentation, I’ve seen it all. The good, the bad and certainly the ugly. And in that time, I specifically worked at Optimizely where I saw some of the best-in-class programs as well as the ones that weren’t doing too well.
A few common patterns stood out with the ones that were struggling:
- Experiments are frequently inconclusive & there are gaps in tracking
- Executive support fluctuates based on short-term outcomes
- CRO initiatives are deprioritised in favour of other projects so velocity is slow
- Prioritisation becomes reactive rather than structured
The program’s active, but not advancing. And it’s rarely a tool issue. It’s a maturity issue.
I designed the Experiment Accelerator® to address that gap by raising the standard of experimentation inside your organisation.
The old way:
- Slow Test Cycles that are killing your momentum
- Mystery Problems that you haven’t got to the root of
- Fluffy Metrics that don’t impress leadership
The new way:
- Rapid Experiments allowing you to iterate and learn, fast
- Get to the Source of Pain where you’re fixing real, not superficial, issues
- Power Metrics that shape business strategy & influence leadership
Deliver growth for companies like:
How the 12-Week Program Works
We’ll break it into 3 key phases:
Phase 1:
Reset and Realign
Reset and Realign
A new standard for your team.
- Align your team around high-impact opportunities
- Prioritise experiments using Risk Ranker™
- Launch a live experiment quickly
RESULT: No more stalled ideas. Clear direction and immediate execution.
Phase 2:
Structure and Strengthen
Put ownership & process in place.
Structure and Strengthen
Put ownership & process in place.
- Define roles, rituals, and ownership
- Implement structured backlog management
- Install reporting aligned to leadership metrics
RESULT: Work flows consistently. Experiments move with intent.
Phase 3:
Scale and Influence
From tactical to strategic impact.
Scale and Influence
From tactical to strategic impact.
- Run higher-leverage experiments
- Connect wins to revenue and retention
- Strengthen internal credibility and narrative
RESULT: Experimentation becomes a visible growth driver.
This simple, three-phased approach is designed to shake up your CRO program… it’ll get people invested by showing them what’s truly possible with the right system
What’s Included in the Accelerator
The Experiment Accelerator® is a structured 12-week program with proven methodologies, guidance and tools to upgrade your program
You get:
- Structured weekly working group mentorship focused on strategy, prioritisation, and execution
- Implementation support between sessions to build momentum
- Access to our proprietary frameworks & templates used throughout the program
- Dedicated strategy intensives with direct access to Kyle + recorded sessions with clear next-steps
Who it’s NOT for:
This program won’t work if…
- You don’t have traffic or leads yet
- No one internally owns experimentation
- You’re looking for a quick fix and not a capability upgrade
- You expect results without changing how your team operates
- Leadership has no interest in supporting experimentation
Who it’s for:
You’ll love this if…
- You’re running tests but want your program to go to the next level
- You want to make the most out of your testing tool investment
- Test cycles feel slow, inconsistent or inconclusive
- Executive buy-in fluctuates and needs strengthening
- Your team wants clearer direction instead of testing in circles
- You’re ready to move from average CRO to a credible growth engine
Why I Built This
I’m ex-Optimizely (the world’s leading experimentation platform) where I onboarded 100’s of companies. I’ve helped SaaS companies go from zero to launch in under a week.
I’ve led CRO and growth workshops for companies like Google, Samsung, Adidas and the BBC. I’ve seen what slows teams down and more importantly - what gets them shipping.
This accelerator is the culmination of years of working with the best experimentation programs in the world. You get all the systems, coaching and firepower - without the 6-month consulting retainer.
Frequently asked questions
What are the general requirements for joining the Accelerator?
What we look for:
- You need to have an existing CRO, Growth or Experimentation team & be using an experimentation tool
- Ideally your business is in Growth phase or beyond – if you’re in the prelaunch phase, then we’re probably not ideal for you. Get in touch once you’re live and have customers
- Being coachable is a big plus. We’re here to push and challenge you so that you can get past the things that have been slowing you down.
- Be willing to make a change. Unfortunately, we can’t do the heavy lifting for you.
Are there any Money Back Guarantees?
Yes! If you’ve implemented our approach and aren’t happy within the first 30 days, you’ll get your money back.
With experimentation, we can’t guarantee ‘winners’ but our aim is to embed change.
Who is the Experiment Accelerator® for?
It’s primarily for ambitious teams who want to elevate their experimentation program. They may have invested in an experimentation tool but realise that they’re not getting ROI. They have the right people in their team but they just aren’t seeing impact. Experimentation can be pitched as a simple thing but it touches many parts of a business and needs a lot to make it successful and sustainable.
What type of Ongoing Support is there?
We’ll have weekly calls where you’re able to raise question and receive coaching. Outside of that we’ll share tools & documentation + you’ll get support from within the community
What if we're a startup?
Being a startup isn’t necessarily a problem. It comes down to whether experimentation makes sense for your business. The good news is that we can figure this out on a call before you make any commitments.